Fans all over the country have been super excited ever since they came to know about Master‘s release on Amazon Prime Video. Questions about the languages in which the blockbuster would stream, its runtime and all sorts of have questions have been raised by the ever so curious fans, not just from the South but the entire country.
The fact that a large number of people are demanding the streaming platforms like Prime for Master’s Hindi version reaffirms that the language gap that has been prevelant in India for past many decades is now gradually bridging. And no doubt OTTs have played a very important role in this.
Up until a couple of years ago, when theatres were the predominant source of cinema consumption, rarely any regional film created a nationwide wave. In the pre-OTT times, Hindi speaking audience would have barely known regional titles, howsoever big they might be in a particular region or state.
But now with OTTs providing a larger scope (with reach, subtitles and dubbed audios) to all kinds of films, any tentpole movie or even a brilliant mid/small budget one, regardless of the language, garners fans and praise from across the country. And films like Soorarai Pottru and Master are perfect examples of that. To see such a great union of cinema lovers in a culturally diverse country like ours, does not only elate one but also symbolizes cumulative victory of cinema as an art and the entire Indian entertainment industry.