Netflix CEO, Reed Hastings has always said that it’s not Amazon Prime but YouTube that is the biggest competitor for Netflix. Infact it was noted that when YouTube went down, Netflix’s signups and viewers went up drastically.
Needless to say, the company has hence always limited the amount of videos it uploads on YouTube to protect its platform and gain maximum viewership for itself.
But in the last few years there has been a fundamental shift in the structure and workings of the streaming giant. Netflix has a goal to reach the depths of every cultural nook on the internet as it’s not just a tech company but an entertainment one as well.
Netflix used to release all its shows and movies all at once so while they were popular each month, they couldn’t sustain that success and had to continuously churn out more shows to remain consistent.
So they came up with the solution to start posting videos on none other than YouTube. Netflix has a YouTube channel called ‘Netflix is A Joke’ wherein they upload small clips from stand-up specials that are released on the platform. The channel has garnered over a million subscribers since its inception.
Another channel ‘Netflix Junior’, is a dedicated sub-brand of the company for kids and content suited to that age group. Even the Netflix show, ‘Patriot Act with Hasan Minhaj’ airs their full episodes on YouTube for wider reach and more viewership.
This just goes to show that Netflix is finally breaking down its walls and coming up with strategies that might have been risky but are paying off in the long run.
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