SWOT Analysis: TVF OTT Series Portfolio

The Viral Fever aka TVF over-the-top platform had launched its content streaming services in India way back in the year 2010. Since its inception, the reputed OTT company has been consistently churning out some pioneering web series (although not necessarily released only on TVF Play). Here is the full list of TVF titles along with the titles’ current IMDb rating. We have included only fiction titles for the sake of consistency.

Sr.No.

 

TVF Title IMDb Rating

(Out of 10)

1 Permanent Roommates 8.6
2 TVF Pitchers 9.1
3 TVF Tripling 8.6
4 Bisht, Please 5.5
5 Humorously Yours 8.6
6 F.A.T.H.E.R.S. 7.4
7 InMates 6.6
8 TVF Bachelors 8.2
9 The Aam Aadmi Family 8.5
10 Flames 9.1
11 Zeroes 7.1
12 Yeh Meri Family 9.1
13 Awkward Conversations With Parents 7.9
14 College Romance 8.8
15 ImMATURE 8.8
16 The Insiders 7.2
17 Kota Factory 9.2
18 Gullak 9.1
19 Cubicles 8.3
20 Cheesecake 8.4
21 Hostel Daze 8.5
22 Panchayat 8.8
23 Aspirants 9.7

The above information may seem to be random data on a casual viewing. However, if we analyze it from a SWOT (Strengths, Weaknesses, Opportunities, Threats) perspective by using the IMDb rating aspect, it might give us a more concrete viewpoint of the TVF series portfolio.

STRENGTHS

As we can observe from the above data, the overall average IMDb user rating for a total of 23 TVF series titles is 8.3/10, which is amongst the highest for all Indian OTT platforms. Creating slice-of-life quality content of the likes of ‘TVF Pitchers’, ‘Flames’, ‘Gullak’, and ‘Aspirants’ can be considered the biggest strength and cornerstone of TVF.

WEAKNESSES

There are no major weaknesses as such in the way TVF has been creating its content. Merely two titles namely ‘Bisht Please’ and ‘InMates’ have less than a 7 IMDb rating.

OPPORTUNITIES

As you can observe from the above table, all the titles created by TVF have until now been made in the Hindi language only. Considering the enormous scope for regional content in languages including Tamil, Telugu, Malayalam, Kannada, and Bengali, etc., TVF’s content strategy might be diversified to appeal to a larger section of audiences across the country. Moreover, efforts may be made to produce a greater number of titles which should include slice-of-life, feel-good films too.

THREATS

Although TVF has a very loyal fan base and considering the kind of content it is known to produce, Indian original series titles from rival OTT giants like Netflix, Amazon Prime Video, and Disney+ Hotstar could be considered as threats to the TVF series portfolio. Moreover, some of its titles such as ‘Panchayat’ and ‘Kota Factory’ and already being streamed on other OTT platforms like Amazon Prime Video and Netflix respectively.