Home News A New Record For Regional OTT Rights Set

A New Record For Regional OTT Rights Set

By Siddartha Toleti - December 5, 2019 @ 6:21 pm

Tamil-Star-Vijay-Sets-New-Record-For-Digital-RightsThe Tamil star Vijay, popularly referred to in Tamil Nadu pop culture as Thalapathy, is a huge draw when it comes to the online world.

Therefore it doesn’t surprise us to hear that Vijay has set a new record for digital rights.

His yet-untitled film, helmed by Lokesh Kanagaraj, was fetched for an astronomical price by Amazon Prime Video.

The current phenomenal run of Thalapathi Vijay at the box office, and his first combination with fresh off the block talent Lokesh Kanagaraj, played a crucial role in locking in the deal.

The former is coming off the back to back box office winners, whereas the latter has recently delivered one of the most critically acclaimed movies, Khaithi.

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Perennially besotted with movies, I can’t imagine a day going by without watching one. Passion led to film reviews. The evolution has brought me on the digital platform. Alternatively, I love listening to music from the golden era of Hindi cinema, and Maestro Ilaiyaraja.
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