All four big releases of the week — Ajay Devgn’s Tanhaji, Deepika Padukone’s Chhapaak, Rajinikanth’s Darbar and Mahesh Babu’s Sarileru Neekevvaru — found their way online on Friday, the day of their release itself, courtesy notorious pirating website, TamilRockers.
Full versions of all four movies were made available for streaming online within hours of the theatrical release of the movies.
TamilRockers has become a full-fledged nuisance for filmmakers and distributors, as they have to contend with the loss of business as a result of the movies being made available so easily for streaming.
They anyway have a window of just a couple of weeks to do maximum business before the next blockbuster makes it to the theatres. Add to that, most movies start streaming online on streaming platforms like Netflix and Prime Video within six weeks of release. Theatrical collections are vastly hit because of pirated copies landing up online.
TamilRockers has become a particular nuisance for theatre owners because of the loss of business entailed because of the nefarious activities of the website.
Taking action against the website is tougher than you would think. As soon as thousands of websites are taken down, within a few minutes, proxy URLs for these proxy sites pop up in cyberspace.
As soon as the websites are blocked, the administrators change their domain names and resurface moments after the block.
Authorities are clueless about a lasting solution to the problem. Until a solution is found, it is up to audiences to desist downloading pirated movies from sites such as TamilRockers.
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