Tata Sky Binge adds another flower in its bouquet of OTT platforms with the addition of Voot Select and Voot Kids. The OTT aggregator service already offers access to platforms like Disney+Hotstar Premium, Zee5, SunNxt, Hungama Play and ShemarooMe with a single login facility for all of them.
Voot Select is Viacom 18’s premium platform which provides movies and original Indian content like Asur, Illegal, Raikar Case, Marzi, etc. Along with the Indian content it also gives access to internationally acclaimed shows like Dexter, Why Women Kill, The Twilight Zone and more. The platform offers access to shows from Colors and MTV, 24 hours before television with the ‘Select’ membership. All this will now be available on Tata Sky Binge without having to pay for the subscription individually.
Bringing of Voot Kids on Tata Sky Binge will be advantageous for the aggregator, given the lack of focus on kids entertainment services overall. Access to Voot Kids will now allow kids to enjoy their favourite shows from over 200 cartoons, read from over 500 children’s books, listen to over 150 audio stories and make learning fun with over 5000 exciting educational quizzes.
Bringing on board Voot Select and Voot Kids will effectively strengthen Tata Sky Binge’s position in the market. It will help the aggregator to attract a more diversified and larger audience to it who are constantly looking for fresh content. Voot’s library offers content in multiple languages like kannada, marathi, gujrati, bengali, etc. which is an added bonus for Tata Sky Binge.
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