Telugu film industry is the only industry that flourished between the COVID first wave and second wave. As a result, the filmmakers are hopeful about the immediate future and are extremely reluctant to the OTT offers. Even the small films are waiting for the theaters to open. Only two films – Thank you, Brother and Ek Mini Katha, released on OTT. So, Telugu OTT space is more about the post-theatrical rights of the films released between the COVID first wave and second wave.
There is some curiosity in the audience about some films which the audience missed in theaters due to the COVID scare and there are some films that the audience did not watch in theaters for various reasons. But then, almost all the films that have released this year have come on the OTT. Starting from Krack to the last release, Vakeel Saab, all the movies are out on OTT.
Rang De which is releasing on June 12th on Zee5 will be the last of such films. Rana’s Aranya is the only film that has some interest in the audience. But there is no clarity about the release of that film since the Hindi version of the movie did not release yet in theaters. So very soon, there may be a dearth of OTT content for the Telugu audience.