Christopher Nolan’s latest masterpiece ‘TENET’, is expected to come before the end of the year to India and we can’t wait to see this critical and commercial (yes, you read that right, COMMERCIAL) hit in theaters. The film has grossed 350 US dollars against its 200 US dollars budget so far and normally that would not be good enough to be called a hit; but these are not normal times.
Most production companies are taking ‘TENET’ as an example to not release their films as they are afraid that they will face even more problems than the blockbuster due to the aftermath of this still devastating Covid-19 pandemic. And some of the reasons are legitimate. A lot of countries in Europe have gone back into a month-long lockdown and with the cases in the US still rising, dropping a film now could be disastrous (for now). But Nolan says that film companies are taking the wrong thing away from the ongoing pandemic.
Just because we came off the best year of box office numbers for films (2019), doesn’t mean that we can achieve the same result this year, especially with the pandemic halting people’s lives for at least 2 to 3 months around the globe. According to Nolan, now is the time that filmmakers should be helping other businesses (in this case, theaters and cinemas) by releasing their films and helping to rebuild society by working together (We can safely conclude that Nolan will forever have a friend among theater owners and cinema chains).
It has been slow-paced but with no production company having the guts to either release a film this year or to compete against the Warner Bros. produced movie, ‘TENET’ has slowly been garnering profits. And with the one of the biggest markets expected to open this year (India), We are expecting ‘TENET’ to cross the 500 million US dollars mark by the end of the year and possibly even pushing the 800-900 million mark by Feb 2021.