The Age Of OTT Tie-ups – Tata Sky Binge+ Is Next To Tie-up With Top Streamers

Tata Sky Binge+ is a new Set Top Box that enables subscribers to watch both live TV as well as OTT content. Needless to say, internet connection is required to watch any OTT platform. It supports Google Assistant-based voice search, besides offering access to the Google Play Store.

Its current price is INR 3999 and its customers are offered 6 months of Tata Sky binge subscription (the cost of this subscription is included in ₹3999). Tata Sky Binge+ has already tied up with OTT platforms such as Hotstar, SunNXT, Hungama Play, Shemaroo and Eros Now. In addition to these, it provides 3 months free subscription of Amazon Prime Video. As per recent reports, they have entered into to a partnership with the streaming platform- ZEE5.

“OTT apps are gaining ground as a popular medium of content consumption. Considering the stupendous response we have received from the viewers for the fully integrated Tata Sky Binge+ set-top box, we are now strengthening this offering further by bringing onboard ZEE5’s unmatched content library that will further elevate the content viewing experience for our subscribers,” said a Tata Sky spokesperson. “We are happy to extend our partnership with Tata Sky on their new initiative Tata Sky Binge+ Smart set top box. We are certain that with Tata Sky’s reach and ZEE5’s extensive library of content across languages, we will be able to provide consumers with an enriching and engaging content viewing experience,” ZEE5 spokesperson added.