The Minds Behind Big Bazaar Enter the Digital Space

The fashion wing of Future Retail, Fashion at Big Bazaar (fbb) is the latest entrant in the digital space. The brand has come up with an Instagram web series titled #PujoPerfect Love Story that tells the story of a much-in-love couple. The web-series is already live on fbb’s Insta account and from what it seems, it’s a smart marketing tool to put forward the brand’s products.

Some of the other retail brands who have utilized the web-series format to market their products include ixigo, Zomato and Flipkart. #PujoPerfect Love Story has interestingly termed a 5-day Insta web series (will last five days across as many episodes), that talk of how someone in love has to make the first move, the way they need to dress among many such aspects.

Expressing his happiness about the same, Pawan Sarda, digital marketing head, Future Group tells, “fbb has always been popular with its Insta users. With the Durga Pujo around the corner, this was an opportunity for us to reflect the way millennials think.” Watch the series here: https://www.instagram.com/p/B2mFG_wjSPZ/