The Netflix juggernaut is conquering new territory by the day. It has now become the second largest private TV player in Europe, overtaking Germany’s ARD Network to reach the just below pole position. It is now second only to Comcast’s Sky Television Network, which is the market leader in Europe. The rankings have been arrived at by taking into consideration revenues of the TV groups, and not reach or viewership.
The results are the findings of the latest analytical reports prepared by research and analytics firm, Ampere Analysis. According to Ampere Analysis, Comcast and Sky account for 12% market share in Europe, while Netflix enjoys 6.1% market share in TV revenue. Comcast’s acquisition of Sky has paid off well, giving it an indomitable position in Europe’s TV scenario. It will be several years before Netflix is able to beat the Comcast + Sky combined monopoly in the European TV market.
As pointed out by analysts at Ampere Analysis, Netflix has grown rapidly in Europe since its launch in 2012. By 2016, Netflix had expanded across Europe, raking in more than $1 billion in revenue. And now, by 2020, it has beaten German public broadcaster ARD TV in revenue share.
Netflix is also on course to increase its subscription rates in most territories. It has already announced subscription rates increases in the US and UK. Other territories will certainly be the next to witness increased Netflix subscription rates. The move will help Netflix mop up even more revenue, giving it a larger purse to spend on more quality content.
In recent times, Netflix has markedly increased its spending on commissioning Originals from European countries such as Germany, France, Italy, Denmark, Netherlands and other Norwegian countries.
Stay tuned to Binged.com for more such detailed updates on the OTT and streaming entertainment industry.
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