The wave of re-releases is here, and fans are hopeful that Tumbbad will finally get the respect it deserves. However, it must be acknowledged that Tumbbad is not a film for everyone—art is woven into its very fabric.
Despite the excitement surrounding the film, there could be a significant problem for Tumbbad this time around. The same issue that haunted it during its initial release—the lack of advertisements—seems to be resurfacing. While word of mouth is crucial in establishing a film, the basics of marketing cannot be ignored.
And here’s the shocking part: even though the film is set to release on August 30th, there is no pre-booking available. Surprising, right?
Let’s compare this to the case of Laila Majnu, a 2018 film that flopped initially but received a warm embrace from audiences during its re-release. Although Laila Majnu was released on August 9th, pre-booking started a whole week in advance. But Tumbbad? Nowhere near that level of preparation.
With only two days until its release, online booking hasn’t even started on platforms like PVR, INOX, or BookMyShow.
Fans are doing their best to promote the film, putting in as much effort as they can. But if the makers and platforms aren’t willing to promote it, how far can fan efforts go?
The makers elevated Tumbbad to new heights in Indian horror, but they could bring it down just as easily. Fans will undoubtedly visit the theaters to watch it, especially since Tumbbad isn’t even streaming on Indian OTT platforms.