Leading OTT Platform, SonyLIV has shifted its focus onto Regional markets like Telugu and Tamil. The platform is focusing on improving its prospects here, after garnering a decent subscriber base in Hindi. It has been after small films for the Direct OTT releases. But then, a bad promotional strategy is not allowing the platform to derive enough benefit. Vivaha Bhojanambu, Priyuralu, and Aakashavaani are the three films that have skipped their theatrical release and arrived directly on SonyLIV in the last couple of months.
In fact, SonyLIV has the highest number of Direct-to-OTT releases among all the OTT Platforms. But then, there has been no buzz at all. Except for releasing the trailers and screening Premieres for press, there have been zero promotions for all the films of SonyLIV. There are no interactions of the cast and crew to the media. As a result, there has been no Pre-release buzz and the audience is not even aware of the movie releases.
In complete contrast, Amazon Prime Video and Disney+ Hotstar have unleashed a massive promotional blitzkrieg for their Direct-to-OTT releases – Tuck Jagadish and Maestro. The scale of the films arriving on SonyLIV is comparatively less but that should not be an excuse for the lack of promotions.