Home News Unfair Disadvantage for Enpt’s Telugu Producers

Unfair Disadvantage for Enpt’s Telugu Producers

By Binged Srivathsan Nadadhur - January 4, 2020 @ 7:46 pm

Unfair Disadvantage for  Enai Nokki Paayum Thotta's Telugu ProducersTo everyone’s knowledge, the Telugu version of Enai Nokki Paayum Thotta, titled Thoota, had made it to theatres earlier this week. Incidentally, the original version of the movie (in Tamil) was uploaded on the premier streaming platform Amazon Prime Video on the very day of the Telugu dubbed version’s release.

This is another unfortunate example that lends credibility to the fact that the co-existence of OTT space and cinema may not be in the best interests of either of the industries. The producer of the Telugu version is now staring at nearly-empty halls in the theatres across AP and Telangana.

These collections could have been substantially better had ENPT not released on streaming platforms, several industry insiders have told Binged.com. While the film may not have received favourable reviews from critics, it’s obvious that the producers couldn’t make much of the buzz generated due to names like Dhanush, Megha Akash and the popularity of Sid Sriram’s number Maruvaali Kaalanne (Maruvarthai in Tamil).

In the previous year, even the Tamil hit Viswasam was released on the same premier platform coinciding with its delayed Telugu release. Actor Siddharth- G V Prakash starrer Sivappu Manjal Pacchai too was to have a Telugu release before which the Tamil film was out on SunNXT. Though it’s easy to point that simultaneous releases might be a solution for everyone, it may not always be a possibility given the high volume of Telugu releases every month. Will there be an amicable solution for this in the near future? Binged.com hopes so.

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Srivathsan Nadadhur is an engineer-turned-journalist who has contributed reports for leading media publications like The Hindu, Times of India, Deccan Chronicle, The News Minute and Deccan Herald. He primarily writes on entertainment, art, culture and technology. When he’s not working, he can be spotted at a movie premiere, reading a novel or writing poems. Follow @vathsanatheart
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