Another major streaming platform is making inroads into the regional movies section targeting Telugu speaking users. Viu, known for its original content in multiple languages, has acquired an interesting lineup of regional movies to entertain crowds this summer. The list includes several popular Telugu movies like Hushaaru, Kavacham, Jakkana, Yeh Mantram Vesave, Nartansala, Suryakantam, and Prem Katha Chitram 2.
With the films featuring top actors like Kajal Aggarwal, Vijay Deverakonda, Sunil, Naga Shaurya and Nanditha Swetha, the platform aims to cement its position among Telugu movie enthusiasts. While their Telugu web series Pelli Gola is already heading into its third season, director Pavan Sadineni’s sci-fi thriller Pilla too has generated good responses.
The platform is also in the middle of acquiring the adaptation rights of several international shows in Indian languages. Viu, currently available for free on the web, App Store and Google Play, also needs to focus on Tamil, Kannada and Malayalam content to register a strong foothold in the Indian OTT market.