Banking on the each others user base, ALTBalaji and desi short video app Chingari have now entered into a strategic partnership. This short video app by Tech4Billion will help its users to follow and gain access to latest information about ALTBalaji through a verified page of the platform on the app.
Chingari had recently won the Atmanirbhar Bharat App Innovation Challenge in the social category. This along with huge user base of the app makes it a good choice for ALTBalaji to collaborate with it and increase engagement with potential customers across the country.
Chingari app will provide entertaining content on ALTBalaji‘s page like tune ins, actor’s byte, show dialogue, songs, trailers, promo, etc. It will also act as a platform for video memes, anecdotes, etc for the variety of old and new shows available on the video streaming OTT platform.
Such content from the short video app will then be promoted on ALTBalaji’s own social media pages. This innovative technique to get into deals with such apps is a good strategy from the Indian grown OTT platform ALTBalaji, that already targets tier 2 and 3 cities and towns for its subscriber base.
This marketing partnership is a win-win deal for both the Indian platforms, Chingari and ALTBalaji, and will further increase their penetration across market and help them gain more popularity, especially amongst the younger generation.
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