Farhad Samji’s ‘Pop Kaun?’ is going to stream on Disney+Hotstar on the 17th of March and the platform has adapted some great ways to promote the show.
Today a promo video has been released showing a famous scene from ‘Kabhi Khushi Kabhi Gham’ is seen. Saurabh Shukla teases Kunal Khemu that Shah Rukh got his father even now he is Not able to find his own.
The first promo that acted as a teaser for the show was a spoof of the famous scene from ‘Pathaan’ that made the audiences go crazy. Saurabh Shukla and Johny Lever enacted the Pathaan and Tiger meet up on the train and discussed how they cannot just leave comedy to the younger generation of comedians. One more video showed us a glimpse of the very famous song ‘Tum Aye To Aya Mujhe Yaad’ by M.M Keeravani which featured Puja Bhatt and Nagarjun and also had young Kunal Khemu in it.
The platform is using pop culture to promote ‘Pop Kaun?’ They are finding things that people love and connecting it to their subject of the show. Using the craze of Pathaan and Tiger meeting, or the nostalgia behind the song Tum Aye To, they are intriguing the audience and making them think what the show is about after all.
Farhad Samji is not a very trusted director and we are not even sure that the show will actually turn out to be good. But the promotions really make a difference. The multiple videos that the platform has released are helping to create anticipation. People find the videos funny so they might end up enjoying the show too.