The hype that was there for Ponniyin Selvan 1 was somewhere missing for the sequel when it was to be released on OTT. The movie had its digital premiere on the 2nd of June and after having enough time to reach the audiences, PS 2 fails to show impressive views worldwide.
Ponniyin Selvan: Part 2 is now at number 8 globally on Prime Video. This is not an impressive number for a movie of such scale and grandeur. This could have been much better, if the platform had made quite an effort in the promotions of the film as they did at the time of PS 1.
Ponniyin Selvan 1 was not directly streaming and was first made available for rent which caused some uproar in fans. The buzz of the movie was kept alive by the platform’s strategies of sharing character posters, memes and promos from time to time. But it looks like they completely left it all on the ‘sequel factor’ for the second movie.
The first film tasted a much better OTT success and there was a lot that the second one too could have achieved. With the release of PS 2, Prime Video did not opt for reaching out to new viewers and to intrigue audiences who have not watched PS 1 yet. They took it for granted that those who liked PS 1 would watch the second movie too. The movie could have done a lot better on OTT if the promotions were done right and the platform gave enough time and effort to create a hype for it.
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