Bardovi was released today along with Auron Mein Kahan Dum Tha and Ulajh. When the latters are studded with big names like Ajay Devgan, Tabu and Jahnvi Kapoor in case of Ulajh, Bardovi has no star associated with it. It breathes only through its fantastic plot storytelling techniques. While the latter movies received a decent response from the crowd, Bardovi struggled to even make its name in many theatres. Despite great reviews from the critics pre-release, the movie still struggled among the audience.
A small fraction of people who saw the movie regard it as a masterpiece in the horror genre. The phenomenal direction and screenplay by Karan Chavan, great cinematography and visuals and a superb performance by the actors especially Chittaranjan Giri and Chhaya Kadam makes the movie a great watch. It doesn’t have illogical horror scenes and the cast unnecessarily overacting to make the movie spooky and fake instead of actually horrific.
The only problem with the movie is its lack of mass appeal due to two factors. It doesn’t cast a name that is familiar among the masses to create a buzz or hype among the people. Also, the production team didn’t focus on PR and marketing properly to create a zeal in the minds of people to watch the movie. Kantaraa by Rishabh Shetty pulled off a great response from the North Indian crowd despite being a lesser known face because of good marketing.
The movie, though great, couldn’t attract an audience making it a flop in the box office. Chhaya Kadam and Chittaranjan Giri did fantastic job in portraying their characters, but they failed to gather a crowd towards the theatre.