On the day when National Cinema Day is being celebrated, Yudhra finally opened up its pre-bookings. This has been stalled for a long time and now we understand, there was indeed a motive behind stalling it. Ok the occasion of National Cinema Day, one can get tickets for very cheap rates, Yudhra takes the advantage of this by announcing ₹99 for each of its tickets booked today.
The movie is a highly anticipated one and the audience is expecting a lot from it. The movie’s poor marketing has already cost it a lot. The film had done negligible efforts in the marketing and there was almost no buzz created around it. The film stars Siddhant Chaturvedi and Malavika Mohanan, who again are not that well known faces in the industry. Taking a lesser known face in an action movie is a very unorthodox and double-edged step.
Although, this announcement of selling tickets at ₹99, can prove to be a very good marketing technique. This will mean many people who want to go on a cinema run this weekend, will choose Yudhra because of the low pricing. This will indeed boost the ticket sales for the movie. Further, it will also create a buzz around the movie that will be lasting at least till the day of the release. And if the movie is good enough, audience will just keep on coming and watching the film.
Though this technique of marketing has given the film a buzz around it, one can still not be sure if it is enough for the film’s success. Already people have Tumbbad running in the theatres in a very low price, and considering past few days, Tumbbad will run for a long time. Also, the choice of stars too can be problematic and will not be able to lure in audience. Action films demand big names as in the Dhoom franchise.
Still it was very clever indeed of the marketing team to open the pre-bookings for the film on this auspicious day, and this strategy will significantly boost their project.