Bollywood Superstar Salman Khan‘s Radhe was announced for a simultaneous theater and OTT release on the 13th of this month. Since there is no situation of theaters opening in India right now, it will be an OTT and DTH release in India and a theatrical release Overseas. On the other side, there are rumors that the makers of Radhe Shyam may also opt for the hybrid model if Radhe becomes a success.
OTT Platforms are eagerly waiting to see the next move of Radhe Shyam makers. A film by Prabhas is a perfect recipe for any OTT platform to boost its subscriber base. He may be the only actor in India right now who enjoys popularity across the length and breadth of the country. Bollywood Superstars are not particularly strong in the Southern markets. But Prabhas is equally popular everywhere. His failed film, Saaho has done superb business in the Hindi market. The movie failed in Telugu but is a super hit in Hindi. So, the OTT platforms will be eager to bag such a film.
On the other side, Radhe Shyam makers are tight-lipped about their plans. The movie was earlier announced for the July 30th release but considering the conditions, it is unlikely to happen.
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