Promoted with Lionel Messi and packed with the elements of a summer blockbuster, Bad Boys: Ride or Die has all the ingredients to be the summer hit it needed to be.
From Will Smith’s comedy to his chemistry with Martin Lawrence, the film has been a hit with audiences and at the box office. With a $100M budget, the film grossed $388M.
As with most Hollywood films, Indian audiences often face an inconsistent screening experience. For such movies, OTT platforms are the ultimate rescue.
Bad Boys 4 will stream on BookMyShow Stream and Prime Video Store from today, and, shockingly, it is one of those rare films streaming on the same day as the global release. A move like this will obviously discourage piracy, though the price tag is quite high.
Renting Bad Boys: Ride or Die will cost ₹299, and buying it will cost ₹699, which is a hefty price for fans. The OTT and VOD platforms should really rethink the Video-On-Demand model, as a price-sensitive market like India won’t readily pay this much to own a digital copy of any content.
Talking about the plot, Bad Boys 4 follows detectives Mike Lowrey and Marcus Burnett as they confront a powerful drug cartel threatening Miami. Amidst explosive action and comedic moments, Marcus considers retirement while Mike faces a vengeful enemy from his past.