January has been quite fruitful for Indian OTT, with releases like Black Warrant and Paatal Lok Season 2. Though it hasn’t been a win all around, Zee can start the year on a positive note.
The direct-to-OTT release, Hisaab Barabar, has the potential to give Zee5 a strong start. Firstly, it stars R. Madhavan, and fans adore him. However, that alone might not be enough, as audiences have been evolving and are now looking beyond star power.
The story matters.
The plot follows a ticket checker who stumbles upon a ₹2400 crore financial scam. Determined to seek justice, he confronts the powerful mastermind behind the fraud.
It sounds interesting on paper.
However, Zee5’s reputation for underwhelming advertisements and low hype, despite a strong cast, could prove to be a drawback. This might end up working against its favor.
If Zee5 can improve its marketing efforts, it has the chance to deliver a big hit to kick off the year. We just need to wait and see what happens on January 24.