As a super innovative move, Zee Studios has launched its first ever non-fungible token (NFT) and has thus becomes the first film studio in India to launch such a thing. NFTs are described as unique digital assets that represent ownership of a virtual item and are stored on a blockchain.
Unlike similar digital assets like bitcoins or cryptocurrencies, the unique nature of NFTs makes it non interchangeable with any other NFT. They can be used to represent items like photos, videos, audios and more such digital files.
Zee Studio has proudly announced its first ever NFT drop, on its own NFT store, powered by NFTically and integrated with the blockchain of Polygon. These NFTs will be made accessible to people across the world through NFTically software-as-a-service (SaaS) platform.
Cinema lovers and collectors will thus get access to a huge library of exclusive treasured assets, like photos, videos and much more owned by Zee Studios from many regional markets across the country. In its announcement Zee Studios shared that its CBO, Shariq Patel expresses this as a defining moment, aligned their initiatives and vision for Zee Studios.
Check out the official announcement 👇🏼
Toshendra Shrama, CEO and founder of NFTically, said, “Our mission is to revolutionise the NFT space by making it accessible to everyone- celebrities, influencers, artists, entrepreneurs. With a clear focus on NFT awareness and the platform (UX), we aim to connect people with their favourite collectibles, artists and objects. NFT market related transactions are soaring to new heights everyday as given our relationship with art, culture and emotion, India can be the epicentre of the NFT uprising.”