The brand has always been appreciated for their diverse story lines, realistic appeal, authentic performances and its ever growing content offered to viewers. Zindagi has given viewers stories that resonate with a global audience yet are unique and rooted in originality.
“Zee’s strength has always been in its ability to narrate unique stories, to connect with billions of audiences worldwide, and to offer different genres of content. Zindagi has always been appreciated for its premium content offering and culturally rich stories from across the globe, which are far more attuned to the digital audience sensibilities. Zindagi’s universal content has a very strong appeal, and we are excited to offer this rich and engaging content library to the users of Zee5, in India and across the world. We also understand that the viewers’ needs are diverse and therefore we have a compelling content catalogue from Zindagi, which encapsulates a universality of emotions. We stay committed to offering an extraordinary entertainment experience to our consumers across multiple touch points, and we are sure that our viewers will once again embrace this widely acclaimed brand on our platform,” said Amit Goenka, CEO, Zee5 Global and International Broadcast Business, Zee.
Zindagi is all set to offer a host of diverse shows that cater to various audiences such as Shehr – E – Zaat, Aunn Zara, Badi Aapa, Mastana Mahi, Abdul Qadir Hun, Noorpur Ki Rani among others on the Zee5 platform.