As per news reports, the platform saw a rise in the viewership in FY20 to 13.3 million daily active users as well as 18.3% viewership share in the month of Feb and March. This makes Zee5 the largest producer of digital content in India leaving its competition far behind with over 80 original shows.
Despite the lockdown restrictions in place, Zee5 has managed to capture 23.1% share of the leading movie network and a 2% lead in the leading Hindi movies network. Zee’s original content accounted for 29% of all TV consumption.
Punit Goenka, MD and CEO, ZEE5, said, “FY 2019-20 has been witness to macro-economic headwinds and an unprecedented situation like the COVID-19 pandemic. At ZEE, our performance has demonstrated resilience through our relentless focus on creating quality content for our consumers. During these times of crisis, we have engaged closely with our consumers, which has served to strengthen our brand connect,”
Zee5 is a leading digital entertainment platform that offers a host of TV shows, international and original content, music and live TV among others in multiple regional languages such as Hindi, Gujarati, Marathi, Malayalam, Telugu, Tamil, Kannada and Bengali among others culminating into over 100000+ hours of content for users to enjoy.