We at Binged had informed our readers last year that homegrown streaming behemoth ZEE5has tied up with the OG OTT creators The Viral Fever in a win-win content deal. In March of this year, the duo announced their first project together – a series titled, ‘Saas Bahu Achaar Pvt. Ltd.’. This afternoon, ZEE5 launched the first look motion poster for ‘Saas Bahu Achaar Pvt. Ltd.’ The platform hasn’t revealed any release date for the show yet.
The first look of ‘Saas Bahu Achaar Pvt. Ltd.’ shows lead Amruta Subhash atop a cycle, with delivery boxes of her homemade ‘achaar’, that is pickle, loaded on to the cycle. ‘Saas Bahu Achaar Pvt. Ltd.’ stars Amruta Subhash as the lead, along with Anup Soni and Yamini Das in supporting roles. Amruta Subhash plays the role of Suman, a housewife who must find a source of earning so that she can fight for the custody of her children from her ex-husband. She hits upon the idea of selling her much-loved homemade pickle, and thus begins her entrepreneurial journey. Anup Soni plays her husband, Dilip, while Yamini Das plays her mother-in-law.
Interestingly, ‘Saas Bahu Achaar Pvt. Ltd.’ seeks to turn age-old notions on their head – the kind that declare mothers-in-law as being heartless monsters. Here, Suman’s biggest cheerleader is her mother-in-law, who gives her unconditional support in her business venture and her struggle to get custody of her kids – yes, against her own son’s wishes. Yamini Das had impressed viewers with her quirky mother-in-law turn in Netflix’s ‘Haseen Dillruba’. We can’t wait to watch her in ‘Saas Bahu Achaar Pvt. Ltd.’
The show is created by Arunabh Kumar of The Viral Fever, along with Apoorv Singh Karki. ‘Saas Bahu Achaar Pvt. Ltd.’ is written by Abhishek Srivastava and Swarnadeep Biswas, and directed by Karki. Given that it is a ‘The Viral Fever’ show, we can say with certainty that it will be an eminently watchable show.
‘Saas Bahu Achaar Pvt. Ltd.’ will premiere soon on ZEE5. Our guess is July first half. Have a look at the first motion poster for the series –
Musibatein aayi hazaar, par phir bhi Suman ne nahi maani haar. Aa rahi hai #SaasBahuAchaarPvtLtd ki khatti-meethi kahani.
Coming soon only on #ZEE5 pic.twitter.com/ZbuTiO53ez
— ZEE5 (@ZEE5India) June 25, 2022
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