Zee5 has a terminal disease, something that’s slowly but surely dragging the platform down the ranks. And what are the doctors saying?
Zee5 just doesn’t care about marketing.
Let’s break this down.
The platform is gearing up to release Detective Sherdil, a film that stars none other than Diljit Dosanjh, a bonafide superstar. This isn’t just any actor; Diljit has been on a global run lately. He made waves at the Cannes Film Festival, and just earlier last year, he led Netflix’s Amar Singh Chamkila, which got both eyeballs and critical acclaim.
So, with a name like that, Detective Sherdil should be everywhere by now, on timelines, on reels, on the front page of the app. But Zee5 has once again chosen silence.
This isn’t a one-off case either. Zee5 has a worrying habit of going into social media hibernation right before major releases. Great projects are left to fend for themselves. Films drop without buzz, shows vanish into the void, and actors with huge fanbases get zero marketing push.
It’s baffling. When other platforms are pouring millions into promos and teaser drops, Zee5 is sleepwalking through release cycles.
With talent like Diljit on board, this could have been a moment. Instead, it’s shaping up to be another missed opportunity. And honestly, Zee5 can’t afford too many of those.
Content may be king, but if no one knows it exists, what’s the point?