EORTV, which is being hailed as the first LGBTQ oriented OTT platform of India and specializes in the production and distribution of contents of a diverse manner, recently announced its strategic tie up with Vsure Investment Affairs Private Limited.
In an event in the presence of eminent people from both the firms including Deepak Pandey (CEO of EORTV), Anish Maheshwari (Founder of Vsure); the firm showed its interest in investing an amount of ₹200 crores into EORTV’s growth. The amount will be provided over the years depending on the platform’s growth and requirements. The investment was overseen by Ajay Thakur, CEO and Managing Partner of TGI SME Capital Advisor.
On the investment, Anish Maheshwari said, “We are excited to partner with EORTV as they continue to innovate in the digital entertainment space. Our aim is to drive EORTV’s growth by providing the resources and mentorship needed to meet the evolving demands of Indian Audience.”
Deepak Pandey looked positive towards EORTV’s growth after this partnership. He expressed his excitement saying, “This investment reflects EORTV’s potential to reshape the OTT landscape in India. With Vsure’s financial support and strategic insight, we are confident in our ability to deliver a broader range of high-quality content to a diverse audience.”
EORTV will plan to secure its position in the OTT market with this investment. The USP of providing diverse content and specializing in contents related to LGBTQ can prove beneficial for them. The investment by Vsure will help the platform strengthen itself in the aspects of technology and market reach. The platform as of now already has registered 1.5 million+ downloads. In the next one year it aims to achieve the milestone of 5 million subscribers.
The platform with the right investment will now look towards a significant growth in its user base. Due to its USP, it is expected to be among the top used OTT platforms in India over time.