A break during a particular activity is a small revamping period for continuing the pleasure. For visual channels and platforms, these breaks are substituted with advertisements or ‘ads’ which can be a creative effort. As the American advertising executive Leo Burnett suggests, “Make it simple, make it memorable. Make it inviting to look at. Make it fun to read”. But do ads reduce the ‘pleasure’ that the audience requires?
Sony LIV is one of the most sought OTT platforms for its content and desirable programs which can increase the support and viewership among audiences. The most anticipated UEFA Champions League 2024 is going on and this is streaming on the channel. Despite the responses of the sport, the constraint of placing ads in irrelevant spaces is distracting for the viewers.
However, some of the audiences have reacted to this issue and reported Sony LIV platform to fact check the ‘ad policy’ where the channel claims to have all its subscription packs with the same policy. They also add about the Premium members who won’t see the ads except for sports, LIV Exclusives, Reality shows, and Interactivity.
stupid @SonyLIV with goddamn stupid ads in between @ChampionsLeague games. ffs stop it when a team anthem is playing. stupid morons.
— Anthon Ken (@Screck0) September 17, 2024
Furthermore, this unassuming phenomenon faced by its viewers from the beginning of the sport can lead to losing their engagement factor, thereby affecting the mood and situation that brings a negative experience in culmination. Subsequently, this irregular placement of ads is like a betrayal and insult to the audience, along with its result in the trust of the subscription plan.
On @SonyLIV watching champions league . Ad1 is rummy gambling app. Ad 2 is the bjp ad praising itself for Vikas in India .
— amin gopalani (@amingopalani) September 17, 2024
Makes perfect sense !
On an important note, the same glitch was found in the last year of its service when the audience faced a severe commotion during the streaming, and no rectification or revamp has been ensured to date.
I ain’t paying @SonyLIV 1399 just to watch the champions league. This shit ain’t worth it
— Bear (@Harshithraju69) September 17, 2024
Therefore, the fear of audiences can be minimized by giving the hope of not concentrating more on the tie-up of the two industries for economic betterment.