September is over, and with that, Apple TV+ has wrapped up one of its most eventful months of the year. As we move into the final quarter, the platform seems to be positioning itself with a mix of high-stake dramas and heartfelt originals. But did everything work? Let’s take a look.
Before diving into the analysis, here’s a quick rundown of what arrived last month.
Original Series
The Morning Show Season 4
Slow Horses Season 5
The Reluctant Traveler Season 3
Original Film
All of You
Licensed Titles
Don’t Let’s Go to the Dogs Tonight
The Home
Highest 2 Lowest
Analysis
Let’s start with the big one, The Morning Show Season 4.
The newsroom drama returned with heavier themes around AI, deepfakes, and media manipulation. While the show continues to be visually polished and star-studded, many felt it lacked the freshness that made the earlier seasons pop. Still, it managed to trend well and hold its core audience.
Next up, Slow Horses Season 5. The dysfunctional spy squad led by Gary Oldman delivered another sharp, cynical season. The writing remained tight, but after five seasons, the formula feels a bit predictable. However, the show still managed to get the best ratings among Apple’s September lineup.
The Reluctant Traveler continued its charming run. Eugene Levy’s awkward humor and warmth made the show a comfort watch amid the heavier titles. It didn’t make headlines, but it certainly kept its loyal audience hooked.
The biggest surprise of the month was All of You. The romantic drama starring Brett Goldstein and Imogen Poots didn’t get the loudest marketing push, yet its tender storytelling and emotional performances made it one of the most loved titles of the month.
Now, talking about the licensed additions, Highest 2 Lowest stood out. Spike Lee’s crime thriller gave Apple TV+ a strong cinematic edge. The Home and Don’t Let’s Go to the Dogs Tonight, though quieter releases, helped add some depth to the platform’s library.
However, the sudden delay of The Savant, the much-hyped Jessica Chastain thriller, was a big miss. The move sparked debate about Apple’s risk appetite and came as a disappointment for subscribers who had been waiting for it.
So overall, September turned out to be a mixed month. The quality of content was strong, but execution and timing held it back from being a great one.
Apple TV+ deserves 6.5 out of 10 for how it entertained us in the month of September 2025.