India’s streaming market is starting to show a clear direction, and Q4 2025 may be the point where that change becomes hard to ignore. According to JustWatch data, Prime Video has moved ahead of JioHotstar to take the top position, with a 25 percent share of viewer interest. JioHotstar followed at 21 percent after both platforms were tied in the previous quarter.
This gap is unlikely to close anytime soon. One key reason is pricing. JioHotstar has considerably increased its subscription costs now, and for a price sensitive market like India, that matters. As budgets tighten, more viewers are expected to rethink whether the platform still offers enough value to justify the higher price. Prime Video, with its wider bundle and steady content mix, feels like the safer choice for many households.
Netflix placed third with an 18 percent share, continuing to sit in a strong but premium position. It remains popular with viewers who value global titles. Apple TV+ followed closely at 17 percent, helped by growing interest in its original shows and a steady rise in awareness over the past year.
ZEE5 recorded a 9 percent share, while SonyLIV stood at 5 percent, showing that smaller platforms are finding it harder to stand out in an increasingly crowded market.
If current trends hold, Prime Video’s lead is likely to grow, especially as price becomes a deciding factor for more Indian viewers.
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