You may think that Disney Star would be highly inactive since it is about to merge with Reliance. But you can’t be farther from reality.
Disney Star has entered a major two-year partnership with T Ten Global to broadcast some of the most exciting cricket leagues over the next four months.
You see, as the attention span of people is decreasing, cricket is also getting smaller. From 5 days of test match, it will be only limited to 10 overa now.
These T 10 matches include the Zim Afro TIO, US Masters TIO, Abu Dhabi TIO, and the newly launched Lanka TIO.
This deal may bring this new and short cricket action to Indian audiences, with coverage in both English and regional languages.
The Ten-over International cricket format is gaining popularity worldwide, and perhaps now is the time for Indian audiences to get addicted to it.
You see, if people get a hold of 10 over matches then they would naturally get bored of the longer versions of the format. It is impossible for test matches to be feasible in these situations and now it will be restricted to history books more probably.
With Disney Star broadcasting these matches, cricket lovers across India will be able to enjoy TIO cricket.