What is the impression we still have about theatrical films vs. OTT projects?
OTT projects are longer but the overall buzz of films is far greater.
Why?
Because it has one of the biggest stars in the country, also, there is direct money involved in this.
But, time to change that perception.
In 2024, Indian series have become a bigger force than Indian films, showing just how powerful OTT platforms like Netflix have become.
While film stars still enjoy immense popularity, the biggest Indian movies this year didn’t even make it to the Top 10 Most Searched Films on Google. This includes huge films like Kalki: 2898 AD, Pushpa 2, Singham Again, Stree 2, and more. Despite their huge star power, none of these movies managed to capture global attention in the way that the Indian series did.
On the other hand, Heeramandi: The Diamond Bazaar, directed by Sanjay Leela Bhansali, made waves worldwide. It became the 4th most searched series in the world, a remarkable achievement for an Indian show. The series gained massive attention for its costumes, strong performances, and stunning visuals, proving that streaming platforms are now where the global audience is turning for entertainment.
In 2024, it’s clear that Indian series have taken the lead in terms of global popularity, pushing Indian films off the top spots. This is a remarkable thing for any cinematic storytelling format.