Ever noticed how everyone’s talking about shows like “The Family Man” or “Farzi,” but rarely about the smaller gems?
Let’s look at the numbers. Big shows like “Farzi” pulled in about 37 million viewers, and “Panchayat” grabbed around 28 million.
But India has nearly 100 million people paying for streaming services. This means even the biggest hits are only reaching about one-third of possible viewers.
We may scream about diversity and how talents and stories without glamorous support should be made. But people love glamour and these shows provide that.
But what about the smaller shows?
Despite India having such a huge streaming audience, many good shows get lost.
One reason is that streaming platforms push their popular, big-budget shows to the top. These titles flood your screen, while smaller ones stay hidden. Also, language plays a role. India’s diversity is beautiful but complex. A great show in Tamil might never reach a fan in Punjab if it’s not available in Hindi or English. Lastly, the big shows have massive marketing budgets. Posters, ads, and social media blasts make them impossible to miss, while smaller shows rely mostly on word-of-mouth.
So next time you’re scrolling, maybe take a moment to explore. There are amazing stories just waiting to be discovered, often hidden that scream for attention.