Despite OTT being the big thing now, Gel Alpha and Kids have other opinions. YouTube is the go-to platform by the parents and the kids itself but then why is there a rise of YouTube among children ?
According to a survey in 2024, it was shown that Gen Alpha watches more social video than SVOD.
Based on the survey they found 81% of US Gen Alpha Kids watch YouTube regularly than 62% who watch SVOD.
The probability says because of the variety YouTube provides it is more appealing to Gen Alpha. Subscription based models such as Netflix, Prime Video, Disney +Hotstar, all these right now won’t be an amusing thing to them.
Because SVOD content focuses on particular patterns.
On the other hand YouTube is accessible to every Gen alpha user, and based on the structure YouTube is made of it has a more Vast library than any SVOD model.
On the other hand YouTube has a separate section called “YouTube Kids” where some hand picked channels are there and it is mostly based on what the kids want.
So if we compare YouTube and SVOD then we’ll understand that YouTube is on a far superior place.
Because of its various content, free accessibility and easy to use formula which Gen Alpha cracked very easily.