The Hindi film industry has a reason to cheer after a long time, as online reports confirm a massive digital rights deal for Ranveer Singh’s newest spy-action thriller, Dhurandhar. Streaming giant Netflix has reportedly secured the post-theatrical OTT rights for the film for a staggering INR 130 crore.
This massive deal is nothing short of a powerful injection of confidence for Hindi cinema, especially given the rising dominance of South Indian movies in both theatres and on OTT.
The Dhurandhar deal proves that when a film delivers massive theatrical success, it can still command a premium, record-breaking price on the digital landscape.
For the last three years, the majority of the Bollywood box office has been defined by extreme outcomes, either historic blockbusters or films that tanked badly. In the non-theatrical space, the few exceptions were films that managed to breach the INR 100 crore benchmark for digital rights.
During this period, standout cases were Shah Rukh Khan’s tentpoles. Both Pathaan (Prime Video) and Jawan (Netflix) secured non-theatrical deals well above the INR 100 crore mark.
Dhurandhar now joins this elite tier. While trade reports suggest the INR 130 crore figure encompasses the rights for the first film and its highly anticipated sequel, Dhurandhar 2, the overall franchise valuation is a significant statement. It validates the commercial and critical appeal of the film, which itself raced past the INR 100 crore mark at the domestic box office in just its opening weekend.
In a post-COVID market where OTT platforms became cautious about overpaying, this deal re-establishes a strong floor price for genuinely successful, star-driven, mass-appeal content.
For Ranveer Singh, the deal is a career milestone. It reportedly marks his largest OTT agreement to date, solidifying his position as one of the most bankable and globally appealing stars in Hindi cinema.
Dhurandhar marks Singh’s second consecutive theatrical success after Rocky Aur Rani Kii Prem Kahani as the leading man.
In a competitive market, Dhurandhar’s success and its subsequent mega digital deal stand as a proud victory, confirming that spectacle, action, star power, and strong content remain the most valuable assets in the Hindi film industry. Stay tuned for more updates.