The ad strategy has worked on Amazon Prime Video too. There are negligible cancellations of accounts and the overall financial health has increased.
So here we go.
Amazon is preparing to expand the number of ads on its Prime Video streaming service by 2025, after a successful trial period.
So understand the more nuanced strategy. They will make trouble until or unless people actually start to cancel subscriptions in mass.
After testing ads for eight months, Amazon discovered that viewers are less bothered by ads than initially expected, with minimal cancellations from subscribers. This has encouraged the company to move towards a more ad-centric model to increase engagement without losing subscribers.
The primary reason behind Amazon’s decision is the potential to boost revenue through advertising. In addition to standard commercials, Amazon plans to implement interactive, shoppable ads. These ads will allow viewers to actually buy products during commercial breaks.
Imagine what a hell of a UI that would be.
The company has noticed that most subscribers haven’t opted for the ad-free option. Clearly they want to save money and Prime Video would definitely make use of that helplessness.
Amazon plans to gradually increase the number of ads on Prime Video, with a more noticeable shift expected by 2025.
This is part of the company’s broader plan to expand its advertising business, a goal that was revealed during Amazon’s “upfront” event in London.
See, it’s true that ads have helped Amazon in the business but does that mean that users don’t deserve a good watching experience?
Money and only money making mentality refuses to answer that.