Prime Video users are once again frustrated, and this time, for all the wrong reasons. A recent issue has left subscribers baffled and angry: if you log out and log back in on the same device, Prime Video treats it as a new registration.
That might sound like a small glitch, but it quickly turns into a nightmare. Because the platform only allows two device deregistrations, one from your end and another through customer care, users end up locked out of their own accounts on devices they’ve always used.
Imagine logging out for a simple refresh, then discovering you can’t log back in without calling customer support. For a global platform backed by Amazon’s vast infrastructure, this kind of technical loophole feels almost absurd.
What’s worse is how this issue highlights Prime Video’s growing list of user experience problems, from inconsistent audio levels to frequent playback errors. In a market where Netflix, JioHotstar, and SonyLIV are doubling down on smoother, user-first streaming, Prime Video seems oddly stuck in the past.
If convenience is the promise of streaming, then Prime Video is breaking that promise in small but frustrating ways. And for a service that charges premium rates, users are starting to ask, how long before patience runs out?
Plus, they are making a mockery out of the users with these ‘secret’ tactics.