For a platform that prides itself on quality storytelling, Amazon Prime Video seems to be missing one key element, consistent sound.
Over the past few months, viewers have taken to social media to complain about the platform’s uneven audio levels, with dialogue dropping to a whisper and background music blasting at full volume.
One frustrated user summed it up perfectly, “The volume leveling in your platform is atrocious, audio randomly goes up and down, leaving me feeling deaf.”
And they’re not wrong. Anyone who’s tried to watch a tense thriller or a quiet drama on Prime Video knows the struggle of constantly reaching for the remote, turning it up to catch the dialogue and instantly regretting it when the action scene explodes.
This isn’t a minor technical flaw.
It affects the entire viewing experience. Competing platforms like Netflix and Disney+ have largely solved this issue through better sound mastering and adaptive volume technologies. But Prime Video still seems to lag behind, especially across different devices and regions.
For a company investing millions in original content and theatrical-first strategies, it’s ironic that something as basic as sound consistency is being overlooked. Until Prime fixes this, no matter how amazing its content is, viewers will continue to be distracted, not by the story, but by the volume button.