SonyLIV has earned a strong reputation for producing some of the most engaging shows in the country. Their dramas, thrillers and documentaries often stand out for their bold ideas and solid storytelling. Many viewers subscribe to the platform purely for this quality of content. Yet the experience of using the app often falls short of the quality of the shows it offers.
This morning, many paid users struggled to log in. The app asked for an OTP, but once the OTP was submitted, the screen returned to the login page again. The loop repeated itself, leaving people stuck without any access. A simple login became impossible. For a platform that depends on subscriptions, this kind of problem feels avoidable and frustrating.
This is not the first time users have pointed out issues with the app. Crashes, slow loading and random errors have all been part of the platform for a long time. Viewers might be willing to overlook small flaws once in a while, but repeated problems make it difficult to enjoy the content they pay for. When users cannot open the app at all, the frustration grows even stronger.
SonyLIV has the content library to compete with the best. It has built a loyal audience that expects consistency and ease. Yet these frequent glitches keep pulling the experience down. If the platform wants viewers to stay invested, it needs to match its strong creative work with an app that works smoothly. Until then, even the best shows risk being overshadowed by technical issues.