It has become amply clear in recent times that making audiences wait for films and TV shows proves to be a big booster in terms of viewership statistics as well as streaming traffic. Most recent case in point: ‘Devara’ breaking records through only its pre-sales.
However, the same trend has been observed for OTT platforms. Despite that, not a lot of marketing is being done for titles upcoming for these platforms, especially regional ones. This is especially saddening considering the fact that some recent releases like ’35’ and ‘Maruthi Nagar Subramanyam’ on Aha have succeeded in amassing huge viewing numbers, only in the span of a few days.
While on one hand, ’35’ garnered 35 Million watching minutes in only one day, the latter garnered more than around 150 Million streaming minutes since its premiere on Aha nearly 15 days ago. And these feats were accomplished with minimal marketing, which spanned a maximum of 7 days.
What this means is that if such regional platforms spend a little more time trying to generate buzz around such titles, they could very well prove to be a treasure trove of site traffic! Moreover, it will also help introduce regional titles to an previously untapped groups of people, because as has been evident recently, the audience prefers the authenticity of a script above all else.