Waves OTT, the rapidly growing digital arm of Prasar Bharati, has announced another landmark partnership, this time with the Centre for Railway Information Systems (CRIS). The deal integrates Waves OTT’s diverse content directly into the RailOne app, the official all-in-one passenger services platform of the Indian Railways.
This immediately grants Waves OTT access to the largest and most consistent captive audience in the country: the nearly 2.3 crore to 2.4 crore (23–24 million) passengers who travel on Indian Railways every single day.
For an OTT platform, reaching a new user typically requires significant spending on marketing, advertising, and data analysis. The RailOne partnership allows Waves OTT to bypass this obstacle entirely. The platform’s content, including live TV channels, Akashvani radio, movies, and short films, is now available at zero customer acquisition cost.
While RailOne has played a key role in delivering essential services such as ticketing, live train updates, and journey information, the addition of Waves OTT transforms it into a full-service infotainment hub.
The collaboration instantly strengthens Waves OTT’s claim as a truly national platform. Partnering with CRIS, the technology backbone of the Indian Railways, lends unparalleled institutional credibility.
By making entertainment, documentaries, and devotional programming readily accessible through an app already installed and trusted by railway passengers, the partnership ensures that high-quality, government-backed public-service content reaches diverse audiences anytime, anywhere, enriching the journey experience for millions.
This deal brings together India’s biggest transport system and a fast-growing content library, the new gold standard for reaching everyone. Stay tuned for more updates.