If we talk specifically about India then Prime Video is a very powerful force in the OTT industry. Netflix India, not so much in comparison to Prime Video.
If we take into account the global scenario then Prime Video doesn’t come close to Netflix India at all.
So, what’s the conclusion?
If Prime Video is doing something India focussed then it has a greater chance of getting success than Netflix India doing so.
But it didn’t happen.
Take the case of Netflix’s Never Have I Ever. The series is based on an Indian origin girl living in the USA, the series is a sensation not only in India but also abroad. It has run for 4 successful seasons and continues to be one of the most intelligent Netflix investments.
Along similar lines, Prime Video developed The Pradeeps Of Pittsburgh. It is also about an Indian family in the USA. Strangely enough, the series doesn’t work at all.
Indians have totally ignored it as there was no promotion and even the word of mouth is very bad. This is a massive opportunity that Prime Video missed and we wish they had learnt something from Netflix. This could have been so big, but totally wasted.