Lionsgate Play, a leading online streaming OTT platform, has announced surprising news for Indian OTT users. The platform will provide free access to the Indian audience from October 18th to 24th. For a week, users will have free access to Lionsgate’s vast library of films and series. This seems like a pretty good marketing technique, but will it be able to gain an audience in India?
Lionsgate Play is quite famous for its library of some of the most famous Hollywood films and series. It contains an array of some film stars who have a huge fanbase in India, like Jason Statham and Keanu Reeves. The free access is sure to lure in many people who are not already subscribers of the platform. This will give multiple advantages to the platform.
First and foremost is from the marketing angle. The platform with a week of free access, will make itself available to the greatest number of people. All those people after watching the content for a week, will at least think of purchasing the app’s subscription. Many people will even come forward and buy the subscription. With least expense, Lionsgate will have pulled off its greatest marketing strategy in India.
Also, in order to avail the free access, the users will have to first download and sign up for the platform. This will increase the downloads for the platform’s app, increase its website engagement, making it rank higher and higher among OTTs as per Search Engine algorithm. Plus, with so many sign ups, Lionsgate will officially have a registered user base, though many of them won’t subscribe. To this user base, the platform can run targeted ads and promotional mails, and further increase the potential of getting subscribers.
The strategy of a week of free content for a platform like Lionsgate Play is something that will obviously turn fruitful for the firm. It will ensure more subscribers and a better place for the platform in the long list of OTTs.