2024 has been an extraordinary year for Netflix India. They saw 49% growth in net profit which soared from 35 crores to 52 crores.
Now, we do realise that the kind of thing Netflix India invests in, 52 crores is peanuts. It’s not even one series. But, we also need to realise that the platform had been at a loss for the longest period of time.
If they have achieved 52 crores profit then it is certainly a remarkable thing. More importantly, the platform went through a transformation of content in the second half of 2022 and the results were obvious.
The platform saw big time growth in subscribers.
So, things are working out pretty well for Netflix India.
But, with this growth, isn’t it a matter of worry for Prime Video?
You see, Prime Video is the closest competition to Netflix India at this moment as Disney+Hotstar seems like a far off dream. Netflix India’s growth is certainly a matter of self-reflection for Prime Video India as they need to skyrocket their content and consumption if they wanna be ahead of Netflix India.
So, what will happen?
The results will be obvious after a year or two. Because the decisions Prime Video will take now will show in the subsequent years. So, let’s see.