After former U.S. President Donald Trump announced a 50 percent tariff on Indian imports, many Indians took to social media to express anger. The tariffs, linked to India’s continued purchase of Russian oil, are expected to hit key exports like textiles, machinery and seafood. In the midst of this backlash, calls to boycott American brands began trending. People have urged others to avoid buying products from McDonald’s, Coca-Cola, Amazon, and Apple.
Streaming services like Netflix and Amazon Prime Video, both American-owned, were also named in these boycott lists. Some users argued that cancelling subscriptions could send a strong message. However, when it comes to entertainment, the mood appears different. Despite the outrage, most viewers are unlikely to give up their favourite shows and films.
For millions of Indians, streaming has become part of daily life. Affordable data plans, a wide choice of content, and easy access through smartphones have made OTT platforms deeply ingrained in urban and rural households alike. Switching to local platforms is possible, but for many, the convenience and global reach of American streaming services outweigh political statements.
The boycott calls highlight a growing desire for economic self-reliance, especially in light of strained trade ties. Yet, it seems that in living rooms across the country, remote controls are not being set aside in protest. For now, the pull of entertainment remains stronger than the push of political anger.