As the release date approaches, Bloody Beggar has to neither contend with a horde of competitors from similar Hollywood-esque films like Amaran and Bagheera. These other two films do create serious buzz with Amaran attracting about 171,000 people to its page and 102,000 for Bagheera. Unfortunately for Bloody Beggar, he finds no more than 11,000 people expressing that they are interested. And that’s a wide gap, which indicates that there would have to be a dynamic marketing strategy for the success of the film to wipe broader audiences clean.
Bloody Beggar, said to be directed by Sivabalan Muthukumar, is a Tamil film in the pipeline that presents a wildly mad tale of a beggar whose life turns topsy-turvy due to a series of funny outrageous events. Kavin is starring in the leading role with a strong step cast comprising Redin Kingsley and Sunil Sukhada. This film is rated black comedy, and if given attention, it will reach the audience.
What should the team behind Bloody Beggar do? They can build their marketing strategy as a part of film promotion. They should reach out to bloggers, put up fun trailers on various social media channels, and perhaps see if a few influencers could help with their promotion.
In addition, the early teasers, behind-the-scenes views, and interactive engagements might create considerable noise around the film. The other way of creating buzz around the film would include film premiere parties or live question and answer with cast members to evoke zeal among fans.