Theatrical entertainers are the greatest fascination for movie fanatics. For these people, it is a golden chance to receive a ticket for the First Day and the First Show (F.D.F.S) for their favourite one which may be the star or content, with the majority being the former.
But is it always a positive sign? Can it ever affect the theatre economy? This issue has been rising since the mellowness thereby becoming a worse situation. The previous issue that the Theatre Association of Tamil Nadu has put forward is removing the 4 A.M. show in its theatres of the state and establishing 9 A.M. as its first show as dated on the 4th of September. This raising of the matter was due to the release of the special show for Thalapathy Vijay’s ‘G.O.A.T’.
Following several heated debates and discussions, the government has decided to put a halt to the 4 A.M shows in Tamil Nadu. This led the association to request the proposal to stay at the same time shows in neighbouring states like Kerala and Karnataka, which cites the concerns regarding the fairness of the film fraternity. Again, the association believes that this situation will create an unequal playing field.
However, this can affect the gross collection of the movie as the special shows will consist of cinephiles and fans. Also, the response growth shall be diminishing which could affect the blockbuster run.
On the contrary, the removal of such special shows can help balance the number of shows that could not be a problem due to the movie duration and be able to give maximum audience in stipulated timings. Although, there are audiences for attending the 4 A.M Tamil shows from the two states, the above reasons mentioned might be able to compensate for the constraint.