In a shocking twist on day four, the Vicky Vidya Ka Woh Wala Video has managed to dominate Jigra at the box office, taking a clear lead on ticket sales. As reported, VVKWWV sold 39.5 K tickets on BookMyShow, while Jigra underperformed at K. The gulf between the two films has broadened, even though ostensibly, Jigra would appeal much more to audiences from Tier 1 cities. Sources said that the possibility is that VVKWWV swayed wider with its charm across the rest of the country.
Jigra was advertised as a blockbuster that would cater to urban elite audiences, with hopeful reach major cities and Tier 1 regions, yet it has never caught fire. Quite inexplicable, given the star status of Alia Bhatt and an action-drenched plotline involved. Yet somehow, audiences haven’t really clicked with the film, perhaps due to a combination of bad press and lack of interest in promotions. For the record, the VVKWWV has come along with its underdog advantage and pitched a US-style story that is relatable and hilarious to a wider audience.
The beauty of VVKWWV is to suggest a pearl of merriment-a kind of comedy that the audience seems prepared to sink into this holiday season. If Jigra delivers the punch, VVKWWV gives the audience a breather-an unorthodox subject, relatable chaos, and humor. A clear indication-the difference in box office receipts-is that audiences wanted something to watch with friends and family, fully well knowing that it isn’t a big-budget act.
According to estimates, it appears that VVKWWV will continue to swim against the tide as the week plays on, perhaps leaving Jigra in its wake for the rest of the run. Its relatability and talk-value are keeping this film in the predilection of audiences, while troubles with regard to audience engagement plague Jigra-this could signal the continuance of VVKWWV’s winning streak through the weekend.
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